Reed Hastings, Co-Ceo Netflix, said that while they lost around one million users, not two million, the excitement was angry by the less bad results.
“But looking forward, streaming works everywhere. Everybody poured. This must be the end of a linear TV for the next five, 10 years, so I am very bullish in streaming. And then our core driver only continues to increase,” he said to the analyst after the company’s revenue calls on Tuesday night.
Greg Peters, Chief Operating Officer and Chief Product Officer, said that once they felt more confident in advertising monetization, “then we will explore the next level of the country from time to time. So that’s the growth dimension”.
“But I will say that the initial response we got from the brand and advertiser perspective is quite strong. This (ad) will begin relatively small to our total income mixture, but we think we can grow it to be substantial above the time period,” Peters said.
Beaten by a thinning user base, the Netflix streaming giant has partnered with Satya Nadella-Run Microsoft for a subscription plan supported by a new ad which is planned to be launched by the company in early 2023.
Spence Neumann, Head of Finance Netflix, said that they had talked about initiatives such as “paid sharing and advertising as a way to further monetize the audience and grow members.”
“We believe we can do this both by means of income and how to profit profit. When we launch a solution to share paid that might have a closer impact after we get a successful solution, and not much additional costs for it,” he explained.
Netflix has announced that they test new ways to share passwords in Argentina, El Salvador, Guatemala, Honduras, and the Dominican Republic.
This platform launched the “added Extra Member” features in Chile, Costa Rika, and Peru and is now testing features in other countries.
