It is undeniable that the global game market-at one point of time is mostly dominated by men-takes a giant leap to be more included in women. Thanks to the 2020 survey by Google and Niko Partners, we now know that women are 48% of all gamers in the US only. Asia – which so far is the largest game market on the planet with 48% of all global income – estimated 346 million female gamers in 2017, almost the same as the entire US population.
Within more than three years since then, the figure has jumped to more than 500 million – the addition of 154 million women. Obviously, the number and potential for company growth that focuses on female gamers seems to be very large. However, despite understanding the demographics of their consumers who changed quickly, most game companies were not too fast in making their platforms and resources inclusive gender. While there is an effort to celebrate women in playing games, many of this campaign limits this celebration to practice for women’s day homework. Obviously, more to do.
Logitech seems to have recorded the resurrection of women in playing games and finally decided to do something about it. To make its products more gender inclusive, Logitech Logitech G’s gaming wings today announce the launch of a new-selected aurora collection of gaming accessories which, according to the company, according to the company will discuss the needs of female gamers and anyone who “looking for a pleasant design and an experienced experience. “
What is included in the Logitech G Aurora collection?
The Aurora Logitech collection mainly consists of five new Logitech products that have been designed from bottom to bottom to become gender inclusive. The newly introduced products include Logitech G735 wireless game headsets, G715 and G713 mechanical game keyboards, and G705 wireless gaming mouse. The fifth product is a variant changed from the popular USB Blue Yeti microphone in two new colorways. In addition, Logitech also launched a set of eight accessories that would be attractive to a wider audience. This new accessory includes a cloud -shaped palm backrest, a heart -shaped carrier container, earpads, microphone boom, and rat cushion with a fresh design.
The G735 wireless gaming headset comes in the white fog color option; This RGB lighting support features and advanced features such as mixing on-EAR double audio and blue sound microphone technology that allows users to modulate players directly from the headset. G735 has also been designed to be more suitable for people who have smaller head sizes. This model has a claimed 56 -hour battery life and Lightspeed Logitech’s wireless technology features and support for Bluetooth. Logitech G735 will return the user of $ 229.99.
Logitech G713 and G715 Keyboards, G705 Wireless Mouse
The G715 and G713 mechanical game keyboard is very similar to each other, with the main difference between the two becomes the fact that the G713 is a cable keyboard while the G715 is only wireless. Both of these keyboards have a layout without tenkey without a mechanical GX switch. The G715 supports the Lightspeed Logitech wireless technology and allows users to connect the keyboard to compatible accessories. Both keyboards also offer RGB Lightsync support with four playing mood animations. While the G713 will sell for $ 169.99, the G715 will be more expensive at $ 30 at a cost of $ 199.99.
Logitech G705 Wireless Mouse has been built from the bottom up for people who have smaller palms. Under 3 ounces, light enough to be easy to carry. Like the wireless keyboard brothers (Logitech G715), this mouse also supports wireless technology Lightspeed Logitech and Lightsync RGB. In addition, the Logitech G705 mouse is also equipped with six programmed buttons and claims battery life for more than 40 hours with lighting. The G705 Wireless Mouse will be valued at $ 99.99.
